Not too long ago, conventional businesses will mail out postcards and catalogues; they install window decals with their hours and contact info; they hang banners or place sidewalk signs during a big sale. In this digital era, many of us cannot imagine conducting our business entirely with hand or typewritten communication. While we all rely on emails and text messaging, print media can be essential in running an online business. Though your business may not have a physical storefront, here’s why print media is more relevant and effective than digital media:
Print engages more of the senses than digital media, making it memorable. As customers feel and smell paper, they gain tactile memories to associate with you.
Print pushes you to consider how well your visual design translates across different media. While your logo and colors may look great on a monitor, how well would they do in paper and ink?
Staying on the Same Page
Print helps you test your ability to engage your audience without falling back on a digital crutch. When there aren’t animations or clickable components available to hold viewers’ attention, how appealing is your design?
Print gives you a tangible way to build credibility with your target audience. By consistently displaying your logo, you convey that you are serious about your business, which builds brand awareness in your community.
Print makes you more personable. It reminds people that you are the face behind your business, especially if you include a picture of yourself or a short handwritten note on your print promotions.