The Right Elements to Deliver the Right Message
Your company will have a logo for a reason. This image will define your brand or the service you provide, and will help customers to recognise you. So by putting your company logo on your business stationery, you’ll expose your brand and what you stand for, giving you greater brand awareness in the industry and among your customers.
Simple & Legible
Your letterhead should be easy to read. Remember simple is always best. Your letterhead should consist of your company’s name and logo, as well as any contact details.
You should make sure that people can contact you, simply by looking at your letterhead. This means that you should ensure all necessary contact details are relevant and up to date.
No More than Two Fonts
Generally speaking, you shouldn’t use any more than two fonts in your letterhead design. Try to choose a font which reflects your brand image. You may decide to use a specific typeface for all of your communication – if so, incorporate this into the letterhead too.
Corporate Colour Scheme
As your letterhead represents your business and your company ethos, you should also make sure that it contains any corporate colours. A company which sells items specifically related to Christmas for example will likely opt for red and green, rather than yellow, as these colours are synonymous with the holiday.
Back up your Brand Identity
Every company wants its customers to know that it offers the best service or the cheapest products. Your letterhead therefore needs to reinforce your brand message.
If your brand is all about providing a luxury, bespoke service, for example, you should ensure that your letterhead reflects this, whether that’s with a sleek design, or an interesting colour and font. Once you’ve earmarked the particulars, make sure to stick to them across all of your business’ communication for coherency.
Shows Authority and Legality
Not only does your company letterhead show who you are and helps to identify your brand; it should also be used for all official documentation. It reinforces your brand’s authority and gives the remainder of the letter credibility.
Carefully Review your Proof
Before ordering your completed letterhead from your printer, print out a proof copy and carefully review. Take the time to ensure contact details are correct. Ask others for feedback on your design.