A mailed letter means more
E-mail is convenient and easy. There’s little thought put into hitting “send.” But a letter sent via mail means so much more to many individuals today – it means that you care about them and that they are very important to you.
A letterhead does not only represent a company but shows professionalism on correspondents made in the name of a company. It seems more official and poignant. It is personal, and by showing potential customers you respect them you can earn their trust and their business. You can add personality to your business letterhead by including a list of your business specialties since the better your customers relate to you, the more likely you are to earn their trust and business.
Direct mail works
If you’re not thinking about business letterhead as a marketing tool then you’re not thinking hard enough about creative ways to get more out of your marketing budget. Business letterhead is an excellent vehicle for sales letters, coupons, special offers and other incentives that motivate customers to take action.
That being said, your business letterhead shouldn’t be an overt advertisement. It should still serve its purpose as a communication and branding device, but you can take the back of your letterhead or a panel along a side or bottom and turn it into an advertisement. One creative idea is to place a flyer on the back of non-sensitive communication and ask your customer to hang it for you. You can play it off as part of your eco-friendly agenda, since your letterhead will essentially be recycled twice.
Business letterhead makes your business appear larger
With business letterhead, it lends the impression that there is a team behind you. This can make it easier to land larger contracts from companies that want to know that if something happens to you their projects won’t derail.
Business letterhead establishes credibility
In the world of business, letterhead is expected. If you send a letter on a plain piece of computer paper crudely printed on your desktop printer, your company will appear as bland and uninspired as that piece of paper. Conversely, if you send a letter on brilliantly conceived, creative and colorful business letterhead your company will stand out and you’ll vastly increase your chances of building credibility and landing sales.
Choose a premium letterhead paper such as 100gsm wood-free, which has a smooth and clean elegant sheen, or 100gsm Laid, which has a comfortable texture that will feel good in your customers’ hands. Our thick, professional, printer-friendly letterheads likewise lend connotations of stability and credibility. Other devices such as foil stamps and die cuts can be excellent attention-getters, and they add a touch of prestige to your company. This prestige, if handled correctly, can translate into major sales for the right firm.
Is business letterhead still relevant?
Of course! Put the right elements together on a sheet of paper in front of the right customer, and you’ll win lifelong loyalty. Just like any other marketing material, you have to be careful when you plan your letterhead printing.