Custom Made Business Cards
Everything on your business card makes a statement about who you are and what it’s like to do business with you. Are you easily reachable? Are their several ways to contact you? What kind of colours did you use and what can they say about you or your product or service? Are they loud and bold or soft and more set aside? Does your business card appear and feel proficient and communicate the right image? Not only is it a successful advertisement method and one of the most important networking and lead-generating tools, it is also a visual illustration of you and your business. That is why a business card should be designed proficiently and effectively in order to to appeal and acquire new clients to your product or services. From making a solid first impression to hardening a lasting business relationship, the paper trail that a card provides remains a priceless tool.
Size and Colour
If you’ve ever thought about creating your business card larger, smaller, or even a fancy die cut to make it stand out from your competition, there are advantages and disadvantages to think about. Normally, business card size is 3.5” x 2” – meaning wallets and business card holders are intended to accommodate this size. Also, you need to think about using the colour for interest and emphasis only. It can be in your logo or other images, in text or in background elements. Settle with a maximum of 2-3 colours. Pull colours from your logo for other background essentials and type colours. Make sure to go with colour tones. If you have intense colours in your image or logo, use black or other intense colours that work with it. If your colours are muted, earthy or light, stick to that scheme with the other colours.
The minimal information needed on your business card should comprise of a business name, phone number, e-mail address and business website. You want the name of your small business and your brand to be instantly recognisable. That means should always contain the name of your business and your small business logo somewhere on your business card. If room permits, include the business social media profiles. Don’t clutter things up too much–as with the design, simpler and cleaner is always superior. Trying to list everything under the sun will only junk things up. Using parentheses, hyphens, periods, spaces, or other typescripts to separate numbers in a phone number are usually a matter of preference and custom but be consistent in whatever method is chosen.
Catching the eye can be important, but that shouldn’t inevitably supersede the significance of simplicity. You want to send a clear, brief message to the reader. Too many decorations or graphics on your business card does not make you look good. Instead, people are not really interested in interpreting these decorations. They see that it will be difficult for them to find the needed information. Don’t make your logo too large, don’t make font too small so it can be easily read, and don’t be afraid to use white space.
A business card should carry a sense of excellence and professionalism as well as attention to detail. It all starts with the choice of paper stock a business chooses for the business card. The first place you want to start is at your printing company, check for different paper options they carry. Card stock carries a paper weight range of 80 pounds to 110 pounds. They are sturdier forms of paper and better endure excessive handling, which is important for business cards. A higher paper weight results in a more rigid card, while lower paper weights result in flimsier cards.
Choose a stock that has a good solid weight and it will get noticed by people you pass it on to, with a likely comment of how firm the card is. Is your company new, fresh, exciting, or inventive? A glossy 14-point or 16-point paper stock might be the best pick.
It takes just seconds to form an impression on a client and the business card can often be the icebreaker. If you can fascinate that client within those initial seconds then you have them in your pocket with the potential to exchange business cards. They will then remember your appeal every time they see your beautiful business card.