The following guide provides descriptions and attributes of different stocks as they relate to stickers and labels.


Stickers and labels can be printed on pressure-sensitive paper for a variety of uses. Due to the nature of paper, these labels are not meant for long term use especially outdoors. Paper labels can be torn and will wrinkle when exposed to moisture for extended periods of time. Paper labels come in a variety of colors and finishes (ie. matte paper, gloss paper, etc)



Stickers and labels can be printed on pressure-sensitive vinyl for increased durability. Vinyl is much more rugged than paper, making them ideal for situations where they will be used outdoors. Vinyl stickers can not be easily torn as it will generally stretch of an attempt is made to pull them apart. Vinyl is available is a variety of colors, but are most commonly found in white, yellow or clear.



Stickers and decals can be printed on a variety of pressure sensitive synthetic stocks which are usually referred to in shorthand as “poly” stocks. Poly stickers are as rugged and durable as vinyl and come in a variety of finishes such as white, clear, metallic, etc.



A pressure sensitive paper stock that is finished with a thin metallic layer. These stocks are generally available in silver and gold finishes. Due to the paper base of this stock, it has the same durability as any other paper label and is best for indoor or short term use.


Static Cling

Static clings are created by adding a static charge to polypropylene stocks. This removes the need for an adhesive and allows the piece to be stuck to smooth clean glass surfaces. They can be removed and repositioned multiple times, though over time the stock can lose it’s static charge.


Cast Vinyl / Cut Vinyl

Cast vinyl is made by creating a mix of the raw materials which are then “baked” through a series of ovens to evaporate the solvents from the mixture. Once that material is stretched and wound up, the result is a thin solid colored vinyl which is then coated on one side with an adhesive. When the cast vinyl is cut into specific shapes without any printing it is called “cut vinyl” or a “cut vinyl decal”.


Tampered Proof Stickers

A specialty vinyl that is meant to prevent a sticker from being carefully removed and re-positioned. If an attempt is made to remove the sticker, it shreds.


Stickers with UV Coating

Stickers and labels are often finished with a clear UV coating. This coating can add a sheen to the print and adds a layer of protection to your sticker. Some UV coatings are simply added to decrease the effects of scuffing, while other UV coatings can help reduce fading from exposure to the sun.



A clear poly stock with adhesive on one side that is applied over a printed sticker for added protection. Laminate will protect the sticker from moisture and scuffing. Laminate comes in a variety of thicknesses and finishes, though gloss is the most common.



This is the stock that the sticker or label is adhered to before use. The backer paper is usually white or kraft with a waxy side that the sticker is adhered to. Back liners can come in a variety of thicknesses and can usually be printed on.


Slit Backer/Crack and Peel

A back-liner that is cut through without cutting into the attached sticker. This allows for easier removal of a sticker in cases where the backer is cut flush to the shape of the sticker. Slit backers can usually be printed on.

Let Tommy Printhub address you with all of your business sticker, label and decal needs, such as promotional stickers, custom logo stickers, window signage, window decals, and product labels. Or make a custom order and get exactly what you need!

Print run starts from 50 pcs/design * (T & C apply) Enjoy preferred rates with bulk orders!