Mail in envelopes has to be opened first to be read. People often look at just the envelope, decide they’re not interested, and out it goes. A postcard is already “opened,” ready to read and, at the very least, the message will be seen – no matter how speedily – by the recipient.
Postcards are the least expensive form of direct mail today, are easy to create, and typically generate a high rate of response. Postcards work by delivering your most important brand message in a highly personal way. Advertise new products or promote upcoming events like store opening, promotions and special invitations in a creative way. Receiving physical mail leaves a great impression on consumers, since potential customers are able to have a tangible connection with your product offerings and your brand.
Marketing with postcards has long been – and continues to be – one of the most popular and successful ways to build your business. Postcard marketing has emerged as one of the single best ways to bring highly targeted buyers to your website; and thus it represents the pinnacle of mixed marketing strategies by combining the proven powers of print with the new-age convenience of the web. To sum up, the advantages are as follows:
Increased interest conversion
Effectiveness of Postcards
When you combine all these factors, it’s no wonder then that businesses today use postcards as a tremendously powerful marketing tool. Postcard marketing is a great way to: