1. Don’t look like an ad
Have you notice how the vast majority of postcards look exactly like advertisements? Some work, some don’t. If you want to dramatically increase your postcard response rate you should try PERSONALISING your postcards as if they were a message from an old friend. Fonts that look like handwriting, imperfect lines, and fake stick-on notes are all design elements that can help you achieve this look and feel.
2. Intrigue, don’t close
Your postcard should create interest and intrigue to motivate your customers to take the next step in the purchasing process, not try to close a sale right away. Consider the following two headlines for the same example promotion:
“Buy 100 qualified leads today for just $55”
“Learn how you can get 100 qualified leads today for just $55”
A very subtle difference, certainly does the convincing.
3. Send customers to an easy and relevant URL
How often do you think postcard recipients get a direct-mail postcard and instantly run to their computers to learn more? Probably not as often as marketers would like. When you’re marketing with postcards, never use a full URL. Hop on to https://goo.gl/ or tinyurl.com to shorten your link.
4. Include a real-world, real-result testimonial
Testimonials verify that you can do what you say you can do at the price you say you can do it. Get that? Use a credible testimonial from someone who can be found online (so customers know they’re real) and with results that actually happened. When it comes to marketing – honesty really is the best policy, despite what some would have you believe. Good business breeds profits, period.
5. Start your pitch on the back of the postcard
Postmen have to look at addresses to deliver mail. Check your own mail when it comes in – it’s almost always address-side-up. Start your pitch on the flip side to motivate customers to turn your postcard over to read the rest of your proposition.