Confused about paper specifications? You’re not alone.
The weight of paper stock is commonly referenced in standard term grammage, measured in grams per square meter, or GSM.
Since the density of paper varies by paper type, there is not a direct correlation between weight and thickness. This means that one type of paper that is 200 GSM is not necessarily twice as thick as 100 GSM of another paper type.
Knowing the available options will help you to nail down the best paper for your project.
| Product | Weight | Why |
|---|---|---|
| Business Cards | 250 – 300gsm | Heavy card with a protective lamination for durability or uncoated for rustic feel |
| Loose Sheet Leaflets & Brochures | 120 – 150gsm | Lightweight paper that’s not too light, cost effective |
| Postcards | 250 – 300gsm | Silk looks great, uncoated best for writing on, laminate if going in the post. |
| Presentation Folders | 300gsm | Great heavy card and option for 1 or 2 sided lamination for added protection |
| Folded Brochures | 150gsm | Perfect for a neat crease. More rigid look. |
| Wire-O Booklets | 250gsm cover 100 – 120gsm text |
Silk cover with translucent PP overlay for protecttion Silk or Woodfree for easy to read text |
| Saddle-Stitch Booklets | 250gsm cover 120gsm text |
Silk or Laminated covers Silk or Woodfree content – great for images, feels just like a magazine |
| Greeting Cards | 250 – 300gsm | Uncoated textured or laminated artcard |
| Paper Bags | 200gsm | Perfect for a neat crease and laminated for added protection |
| Loose Sheet Posters | 150gsm | Silk is great for images, feels just like a magazine |
| Mounted Posters | 5mm foamcore | Suitable for indoor use only. Choose vinyl and PVC for outdoor display |
