Confused about paper specifications? You’re not alone.

The weight of paper stock is commonly referenced in standard term grammage, measured in grams per square meter, or GSM.

Since the density of paper varies by paper type, there is not a direct correlation between weight and thickness. This means that one type of paper that is 200 GSM is not necessarily twice as thick as 100 GSM of another paper type.

Knowing the available options will help you to nail down the best paper for your project.

Product Weight Why
Business Cards 250 – 300gsm Heavy card with a protective lamination for durability or uncoated for rustic feel
Loose Sheet Leaflets & Brochures 120 – 150gsm Lightweight paper that’s not too light, cost effective
Postcards 250 – 300gsm Silk looks great, uncoated best for writing on, laminate if going in the post.
Presentation Folders 300gsm Great heavy card and option for 1 or 2 sided lamination for added protection
Folded Brochures 150gsm Perfect for a neat crease. More rigid look.
Wire-O Booklets 250gsm cover
100 – 120gsm text
Silk cover with translucent PP overlay for protecttion
Silk or Woodfree for easy to read text
Saddle-Stitch Booklets 250gsm cover
120gsm text
Silk or Laminated covers
Silk or Woodfree content – great for images, feels just like a magazine
Greeting Cards 250 –  300gsm Uncoated textured or laminated artcard
Paper Bags 200gsm Perfect for a neat crease and laminated for added protection
Loose Sheet Posters 150gsm Silk is great for images, feels just like a magazine
Mounted Posters 5mm foamcore Suitable for indoor use only. Choose vinyl and PVC for outdoor display